10× More Leads with AI-Driven Campaigns • Ads by 20X
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Ads by 20X • Case Study

10× More Leads with AI-Driven Campaigns

How a global education brand replaced a single webinar funnel with a self-optimizing AI automation system that drives predictable enrollments across the UK and Australia.

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Executive Summary

Built & Operated by Ads by 20X

Prior to Ads by 20X, the brand relied on a single webinar with rising CPL (Cost Per Lead) and slow manual follow-ups. We rebuilt the go-to-market into a multi-stage AI automation engine: fast WhatsApp/Messenger replies, dynamic 7-day nurture, AI-assisted creative testing, lead-progression retargeting, and predictive budget automation tied to live CPL/CR across UK & AUS.

Challenge

One Campaign. No AI. No Automation. No Creative System.

  • CPL (Cost Per Lead) spiked above $40; volume inconsistent
  • No segmentation or pre-webinar warming — most interest went cold
  • Manual optimization limited scaling & budget velocity across regions
Strategy

AI-Powered Full-Funnel Automation

  • Separate campaigns per funnel stage: Messenger (conversations), Lead Magnet capture, Landing/Webinar registration, and Scaling
  • Lead-progression retargeting: move cold/engaged leads up the funnel with timed offers & social proof
  • Instant messaging automation: WhatsApp/Messenger replies in < 2 minutes + dynamic 7-day nurture
  • AI-assisted creative testing across hooks, angles, and formats
  • Predictive budget automation tied to live CPL/CR thresholds across UK & AUS
Education family visual
Verified Campaign Data

What Changed After Switching to Ads by 20X

0
Leads Generated
$0.00
CPL (Cost Per Lead)
0×
Revenue Growth
$0
Daily Budget Scaled To
CPL Improvement
$40 → $0.56 Month 2 Month 0

CPL (Cost Per Lead) dropped from ~$40 to $0.56 while volume scaled through AI-automated acquisition.

AI Automation Architecture

How the Engine Operates

AI Targeting Lookalikes • Interest graphs • Geo signals
Lead Magnets Guides • Short quizzes • Value hooks
Lead-Progression Retargeting Re-engage leads → deliver proof → escalate offers
Fast Messaging WhatsApp & Messenger in under 2 minutes
Dynamic Nurture 7-day sequences • Branches by engagement
Webinar UX Rebuilt pages • Social proof • Speed
Budget Automation Scale rules tied to live CPL/CR
Analytics Cohort tracking • Creative testing
Execution Timeline
Week 1 — Diagnose & Rebuild
Data audit • Avatar mapping • Funnel redesign
Week 2 — Launch Multi-Stage
Separate campaigns (Messenger, Lead Magnet, Landing/Webinar) + auto-messaging
Week 3 — AI Testing
Creative/angle split tests • AI-assisted copy & visuals
Week 4 — Scale
Budget automation • New geos • Offer variants
Family visual
Performance Snapshot

Meta Ads Manager Evidence

Meta results 1
Meta results 2
“The most skilled Facebook Ads expert I’ve worked with. I learn something new every time.”
Founder, Education Company — Australia • Curated by Oriane du Crest
Next Step

Want AI to 10× Your Leads?

We deploy the same AI automation engine across education, e-commerce, and local service brands to convert more customers on autopilot.

Book Your Power Call

*Client details anonymized for confidentiality. Performance verified via Meta Ads Manager.*

Ads by 20X crown logo Ads by 20X
ADS BY 20X • CASE STUDY

10× More Leads
with AI-Driven Campaigns

How a global education brand replaced a single webinar funnel with a self-optimizing AI automation system that drives predictable enrollments across the UK and Australia.

AI Retargeting WhatsApp + Messenger Lead Magnet Engine Budget Automation Creative Testing Full-Funnel Build
0
Leads Generated
$0.00
CPL (Cost Per Lead)
0×
Revenue Growth
$0
Daily Budget Scaled To
01 • EXECUTIVE SUMMARY

Built & operated by Ads by 20X.

Prior to Ads by 20X, the brand relied on a single webinar funnel with rising CPL and slow manual follow-ups. We rebuilt it into a multi-stage AI automation engine: instant WhatsApp/Messenger replies, dynamic 7-day nurture, AI-assisted creative testing, lead-progression retargeting, and predictive budget automation tied to live CPL/CR.

02 • CHALLENGE

One campaign. No AI. No automation. No creative system.

  • CPL spiked above $40; volume inconsistent
  • No segmentation or warming — most leads went cold
  • Manual optimization blocked scaling across regions
Before
03 • STRATEGY

AI-powered full-funnel automation.

  • Separate campaigns per funnel stage: Messenger, Lead Magnet, Landing/Webinar, Scaling
  • Lead-progression retargeting: cold → engaged → offer
  • Instant WhatsApp/Messenger replies + 7-day nurture
  • AI-assisted creative testing across hooks/angles/formats
  • Budget automation tied to CPL/CR thresholds (UK & AUS)
After Ads by 20X
Education family visual
Verified Campaign Data

Proof inside Meta Ads Manager.

Meta results 1
Meta results 2
CLIENT FEEDBACK

“The most skilled Facebook Ads expert I’ve worked with. I learn something new every time.”

Curated by Oriane du Crest
Book Your Power Call