Case Study • Outdoor Shower Brand (AI-Optimized eCom System)
Book a Call
Ads by 20X • Case Study

Profitable Scale for an Outdoor Shower Brand

How a US/Australia eCommerce brand replaced a one-size-fits-all campaign with an AI-optimized eCom system — weekly product testing, segmented campaigns by funnel stage, high-performing creatives, and automation-led follow-ups.

See Results ↓ Book Your Power Call
Executive Summary

From One Generic Campaign to an AI-Optimized System

Before partnering with Ads by 20X, the brand ran one campaign with aging creatives, no offers, and no testing cadence — leading to inconsistent conversions and weak ROAS. We rebuilt the account into a multi-stage architecture (Prospecting → Product → Cart/Checkout → Reactivation), implemented a weekly product test cadence, launched offer variations, and layered automations for retargeting and instant follow-ups. Results lifted within weeks, then scaled across the US & Australia.

Challenge

Low ROAS • No Testing • Creative Fatigue

  • Single, catch-all campaign across geos (US & AU)
  • Same creatives for years; no structured product testing
  • No offer strategy; minimal optimization & scaling
Strategy

AI-Optimized eCom System

  • Segmented campaigns by funnel stage: Prospecting, Product, Cart/Checkout, Reactivation
  • Weekly product testing with promotion gates (CPP & ROAS thresholds)
  • Creative Lab: lifestyle + product detail, UGC-style, credibility overlays, 6–15s edits
  • Offers & CRO: bundles, seasonal promos, urgency & social proof blocks
  • Automations: smart retargeting flows, instant follow-ups (SMS/DM), rule-based budget/placement shifts
  • Daily optimization: prune fatigue, rotate angles, scale winners fast
Outdoor shower lifestyle
Verified Campaign Data

Lift in Weeks → Profitable Scale

0.00
Campaign ROAS (June)
$0.00
CPP (June)
0.00
Baseline ROAS (May)
$0.00
Baseline CPP (May)
Proof Snapshots
Meta Ads results — May 2025 (14.57×, $204.59)
Meta Ads results — June 2025 (20.48×, $152.78)

Baseline in May showed 14.57× ROAS at $204.59 CPP. After the AI-optimized rebuild, June delivered a 20.48× campaign ROAS with $152.78 CPP — with gains compounding as testing and automations matured across US & AU.

Outdoor shower product detail
Brand

Global Outdoor Shower Brand (Anonymized)

Managed by Ads by 20X using our AI-optimized eCom playbook — testing discipline, creative OS, segmented campaigns, and automation-led retargeting & follow-ups.

Verified performance snapshot — June 2025

Ready to Scale eCom Profitably?

We apply the same AI-optimized eCom system — segmented campaigns, weekly product tests, high-signal creatives, and automation-led follow-ups — to grow DTC brands efficiently.

Book Your Power Call
Ads by 20X crown logo Ads by 20X
CASE STUDY • ECOM

Profitable Scale for an
Outdoor Shower Brand.

How a US/Australia eCommerce brand replaced a one-size-fits-all campaign with an AI-optimized eCom system — weekly product testing, segmented campaigns by funnel stage, high-performing creatives, and automation-led follow-ups.

Segmentation Weekly Testing Creative Lab Offers + CRO Automation Daily Optimization
See Results
Outdoor shower lifestyle
0.00×
Campaign ROAS (June)
$0.00
CPP (June)
0.00×
Baseline ROAS (May)
$0.00
Baseline CPP (May)
01 • EXECUTIVE SUMMARY

From One Generic Campaign to an AI-Optimized System

  • Rebuilt into multi-stage architecture (Prospecting → Product → Cart/Checkout → Reactivation).
  • Installed a weekly product test cadence with CPP/ROAS thresholds.
  • Launched offer variations + CRO improvements.
  • Layered automations for instant follow-ups + smart retargeting.
  • Scaled wins across US & Australia.
Rebuild → Scale
02 • CHALLENGE

Low ROAS • No Testing • Creative Fatigue

  • Single catch-all campaign across geos (US & AU).
  • Same creatives for years — no structured testing.
  • No offer strategy; minimal optimization & scaling.
Before
03 • STRATEGY

AI-Optimized eCom System

  • Segmented campaigns by funnel stage: Prospecting, Product, Cart/Checkout, Reactivation.
  • Weekly testing with promotion gates (CPP & ROAS thresholds).
  • Creative Lab: lifestyle + detail, UGC-style, credibility overlays, 6–15s edits.
  • Offers & CRO: bundles, seasonal promos, urgency + social proof blocks.
  • Automations: instant follow-ups (SMS/DM) + rule-based optimization.
  • Daily optimization: prune fatigue, rotate angles, scale winners fast.
After
Verified Proof
Meta Ads results — May 2025 (14.57×, $204.59)
Meta Ads results — June 2025 (20.48×, $152.78)

Baseline in May showed 14.57× ROAS at $204.59 CPP. After the AI-optimized rebuild, June delivered 20.48× campaign ROAS with $152.78 CPP — compounding as testing and automations matured across US & AU.

Brand
Outdoor shower product detail
GLOBAL BRAND • ANONYMIZED

AI eCom Playbook Applied

  • Testing discipline + creative OS
  • Segmentation by intent & funnel stage
  • Automation-led retargeting + follow-ups
Ads by 20X
Verified performance snapshot — June 2025
Next Step

Ready to Scale eCom Profitably?

We apply the same AI-optimized eCom system — segmented campaigns, weekly product tests, high-signal creatives, and automation-led follow-ups — to grow DTC brands efficiently.

Book Your Power Call